BPP International Students

UX UI Design Web Design User Testing Focus Groups

From concept to build, we created a digital home for international students new to the UK.

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Coupling Up

Web Design Logo Design Branding UX

How do we launch a distinctive new dating brand in an oversaturated market?

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BPP Apprenticeships

UX UI Design Digital Design Web Design HTML/CSS

Rethinking how we communicate with our audience.

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Planet Offers

Web Design E-commerce Front-End Development
Branding


Creating a harmonious, eye-catching brand for a family-oriented e-commerce solution

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Case Study

BPP Apprenticeships

UX UI Design Digital Design Web Design HTML/CSS

A large university recognised a need to redesign its apprenticeship course section to better meet the needs of its business clients. The university's existing apprenticeship courses had become overly focused on attracting learners and as a result, had become overcrowded, making it difficult for business clients to find the resources and support they needed.

Objective
The university's primary objective was to deter learners from enrolling in its apprenticeship courses and instead, focus on attracting business clients. To achieve this, the university needed to make significant changes to its existing apprenticeship course offerings.

Approach
The university formed a cross-functional team that consisted of faculty members, business representatives, and technology experts to lead the redesign effort. The team conducted a comprehensive review of the university's existing apprenticeship courses, identifying areas that could be improved to better meet the needs of business clients.

Key findings
The team identified several key findings, including:The university's existing apprenticeship courses were too broad, covering too many topics and not providing enough specialized training to meet the needs of business clients.The university's course offerings were not flexible enough to accommodate the scheduling needs of business clients.The university's course materials were not easily accessible or relevant to business clients.The university was not effectively communicating its apprenticeship courses to business clients, making it difficult for them to find and enroll in the courses that best met their needs.

Redesign Recommendations
Based on these findings, the team made several key recommendations to improve the university's apprenticeship course offerings, including:Offer specialised apprenticeship courses that focus on specific industry or business needs.
Increase flexibility in course scheduling to accommodate the needs of business clients.Develop digital course materials that are easily accessible and relevant to business clients.Develop a targeted marketing campaign to better communicate the university's apprenticeship courses to business clients.

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Case Study

BPP International Students

UX UI Design Web Design User Testing Focus Groups

International students are interested in studying in the UK but often face difficulties in navigating the complex university application process. There is a need for a comprehensive resource that provides information about the UK, the university application process, and available support for international students.

Solution
To address this need, a mini-site was created to provide a one-stop-shop for international students wishing to study in the UK. The mini-site offers the following features:

University Finder: An interactive tool that allows students to search for universities agents based on their specific criteria, such as location, subject areas, and language requirements.Application Process: A step-by-step guide to the university application process, including tips on how to prepare a strong application.Support Services: A directory of support services available to international students, including language schools, student housing, and visa support.Student Stories: A section featuring stories from current international students, highlighting their experiences and providing insights into what it’s like to study in the UK.

BPP had two well-established brand identities - one for B2C and one for B2B. In an effort to create a new onboarding experience for students in Africa and Asia, a new approach was needed that would swap the professional approach for a more inviting, conversational look and feel.

Since its launch, the mini-site has become a popular resource for international students seeking to study in the UK. The application process guide has made the application process much easier to understand.As a result, international student applications to UK universities have increased, demonstrating the success of the mini-site in achieving its goal of making the UK a more accessible and welcoming destination for international students.

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Case Study

Planet Offers

UX UI Design Web Design User Testing Focus Groups

Planet Offers sells discounted tickets to various family-friendly events and activities such as theme parks, zoos, aquariums, and museums. They have been in business for 5 years and have a moderate customer base, but sales have been stagnant, and customer feedback suggests a need for a more modern and user-friendly website.Problem Statement
Planet Offers needs to update their brand image to stay competitive in the market and attract new customers. The current website has a dated look and feels confusing to navigate, leading to high bounce rates and low conversion rates.

ObjectivesEnhance the user experience by making the website more intuitive and visually appealing.Increase website traffic and conversions by improving brand recognition and making the company stand out in a crowded market.Provide customers with a seamless purchasing process and clear information on the events and activities available.

SolutionBrand Redesign: A new brand identity was created with a fresh color scheme, modern font, and playful illustrations to attract families. The logo was updated to be more recognisable and memorable.Website Redesign: The website was completely overhauled to improve usability and the user experience. The new design features large, high-quality images, clear information on each event, and a user-friendly layout. The checkout process was streamlined to be more efficient and secure.Improved Search Functionality: The search bar was improved to better filter results and suggest popular events.Mobile Optimisation: The website was optimized for mobile devices to accommodate the increasing number of customers who use their phones to make purchases.

Outcome
The updated website was launched and received positive feedback from customers. The number of website visits increased by 25%, and the conversion rate increased by 30%. The brand recognition also improved, and customers reported a more enjoyable and straightforward purchasing experience.

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Case Study

Coupling Up

Web Design Logo Design Branding UX

Introduction
Coupling Up is a new dating brand that aims to serve the 20 to 32-year-old demographic. The dating industry is one of the most competitive markets, with multiple established players and a plethora of new entrants. To succeed in this crowded market, Coupling Up had to offer a unique value proposition and an effective marketing strategy.Target audience
Coupling Up's target audience is young adults in their 20s and early 30s who are looking for meaningful relationships. This demographic is tech-savvy and values simplicity and convenience, making them an ideal fit for a mobile-first dating app.

Social media advertising
Coupling Up leveraged social media advertising to reach its target audience - targeting users who have shown an interest in dating apps and other related topics. Coupling Up's advertisements were designed to be eye-catching and informative, highlighting the app's key features and benefits.Outcome
Coupling Up's marketing strategy was successful in attracting a large number of young adults to the website. Coupling Up's success in the crowded dating market can be attributed to its unique value proposition and effective marketing strategy.

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